On-Screen Advertising


The Blue Mouse Theatre had its grand opening on November 13, 1923 with a silent screening of the “spectacular melodrama,” The Green Goddess. Over the past 95 years, the Blue Mouse has presented countless unforgettable film experiences to its supporters. As one of the oldest continuously operating movie theaters in the country, the Blue Mouse remains a cornerstone of the Tacoma community.

Demographics

  • 750 average weekly attendance
  • 3000 average monthly attendance
  • 219 seating capacity, 9 screenings per week
  • Audiences are generally from Pierce, Thurston, and King Counties; sometimes from out of state.
  • Audiences value community and cultural events, accessible experiences, family-friendly activities, and generally support local businesses and causes.

Placement and Frequency

Ads display for 10 seconds at least four times during the 30 minute pre-show slideshow (except during private parties or rentals). The Blue Mouse Theatre cannot guarantee the placement of any ad in the rotation order. Your ad can be seen up to 90 times a month, reaching an audience of 1000.

Rates

Per slide, one-time showing

  • Businesses………………………………………..$20
  • Non-profit organizations or Individuals….………$15

Per slide, 4-week period – not by calendar month.

  • Businesses………………………………………..$60
  • Non-profit organizations…………………………$40

Per slide, 3 month period (13 weeks) – not by calendar month.

  • Businesses…………………………….$150 ($30 off!)
  • Non-profit organizations………………$100 ($20 off!)

Per slide, 6 month period (26 weeks) – not by calendar month

  • Businesses………………………..$300 (1 month free!)
  • Non-profit organizations……..…$200 (1 month free!)

Deadlines

  • Ads display in four-week cycles, ending on Thursdays.
  • Ad artwork is due on Tuesday by 6pm for a Friday start.
  • Renewal orders are due via email before the contracted end date.

Payment Terms

We will send you a PDF invoice by email at the time of your reservation. Invoice payments are due and payable on receipt. Please stop by to pay by credit card, or send a check (with on-screen advertising in the memo) to:
Blue Mouse Theatre
2611 N. Proctor
Tacoma, WA 98407

Artwork Specifications

Ads will be projected in widescreen format. All ads must be submitted exactly in the following specifications. Any deviation may cause your slide to display improperly on-screen and potentially delay the start of your advertising. The Blue Mouse is not responsible for creating or adjusting slides.

  • Aspect ratio: 1280 x 720; 400 dpi; 16.9 ratio
  • JPG is the preferred file format
  • Only static images can be used – no video or animation.
  • Keep essential info away from top, bottom and sides; leave a margin around your design.
  • Thin script fonts should be avoided. Make sure all text is crisp and clear.
  • Use high-resolution photos/images in your ad design.

Policies

  • Material must be suitable for all ages.
  • We cannot accept political or religious ads, but we’ll run ads for local community causes.
  • All ads will be reviewed for quality and content by the Theatre and will be accepted or declined on a case by case basis.
  • The Blue Mouse Theatre reserves the right to refuse advertisers.
  • Slides may be changed every four weeks.

Refunds or credits:

  • No refunds or credits will be issued for cancellations mid-cycle.